The Platform

What ecommerce platform is best for you and your business?

There’s two choices:
Hosted or Self-Managed.

Compare both to decide how to optimise your business.

Hosted

Hosted websites basically allow you to start an eCommerce store without needing to know all the technical information of setting up a website from scratch.

  • Provide the ‘shell’ website (dashboard)
  • Manage hosting and domain names
  • Manage backend database maintenance
  • Provide and maintain shop security, payment gateways etc..
  • Enable new tools and features as the industry changes
  • Provide a marketplace for 3rd party developers to create website themes and software integrations for you to purchase (some free)
  • Create the ‘feel’ of your website: Usually through preset templates and layouts.
  • Provide the content (product images, descriptions etc)
  • Manage the day-to-day (Processing and shipping orders)
  • Pay a monthly subscription fee

Our recommended hosted ecommerce platform

Self Managed

With a self managed ecommerce solution, YOU are in control of acquiring a domain name, website hosting and database management, website security, payment gateways, etc. This very website is successfully run on the WooCommerce platform with the help of our website host platform.

  • Provide the eCommerce functionality as an add-on (plugin)
  • Maintain their eCommerce code and audit code security
  • Provide a marketplace for 3rd party developers to create website theemes and software integrations for you to purchase (some free)
  • Create/Purchase Domain name (www.yourbusiness.com)
  • Purchase Website hosting (this is where your website and blog live)
  • Install and Manage the base platform (Wordpress)
  • Install eCommerce software on platform (WooCommerce)
  • Apply updated to software and plugins when available
  • Manage website security (outside of what your web host provides)
  • Troubleshooting when things go wrong (and they will go wrong)
  • Provide the content (product images, descriptions etc)
  • Manage the day-to-day (Processing and shipping orders)

Our recommended self managed ecommerce platform



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Accounting

Xero

Generating new orders for your shop is an awesome feeling. However, the need to then invoice customers and keep track of your income for tax season can take a lot of the fun out of new sales – not to mention all of the extra time that goes into creating invoices for those orders, which only increases as you bring in more revenue.

  • Makes Tax time Soooooo much easier!
  • Bank reconsiliation, reconsile your shop sales with the corresponding bank statements.
  • Authorize account access to your Accountant and/or Book Keeper
  • Handles multiple currancies
  • Manages payroll and payroll taxes
  • Properly categorize expenses to clain expenses

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Email Marketing

MailChimp

You'll notice a consistent theme across all the servises we recomment, automation! Minimising manual tasks has allowed us to reach further and concentrate on creating new products. MailChimp's email automation process gives an eCommerce store exactly what it needs while keeping things simple (something many other email providers should take note of) Mailchimps email builder is also by far the easiest to use.

  • Allows you to create and send custom email campeigns with an intuative email builder application.
  • Automate email campaigns.
  • Trigger thankyou or promotional emails to be sent automatically when someone subscribes to your list.
  • Trigger emails to be sent when someone purchases a product from you (advanced users)
  • Track email open rates and click-throughs to better understand the effectiveness of your email marketing.
  • MailChimp doesn't charge you to use the platform when you have less than 2000 subscribers (this saved us money in the startup fase of our business)
  • Potentially recover lost revenu with automated abandon cart emails. (We use this feature to ask questions to understand why a potental customer didn't proceed with a purchase. Hugely insighful for how we operate as a business.)

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